Behind the Wheel

Sime Darby Auto Selection Links Up With myTukar To Expand Network And Vehicle Choices

Christopher Ng
20/10/2020
09:25 MYT
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Sime Darby Auto Selection Links Up With myTukar To Expand Network And Vehicle Choices
Used car trading platform, myTukar, has been pretty busy going around creating partnerships that seemingly benefit the dealer and the purchaser. This time around, myTukar has partnered with Sime Darby Auto Selection (SDAS), Sime Darby’s pre-owned car subsidiary.
What started as a certified BMW Premium Selection dealer, SDAS offers pre-owned cars from other car brands. The company currently has three branches in Klang Vallet and one in Johor Bahru.
The collaboration with myTukar enables SDAS to expand its network nationwide and tap into a broader market to offer more choices to customers. An online car transaction database can also provide them with transparency and improved accuracy on actual market transactions. SDAS is expected to enhance its inventory management by latching onto myTukar’s proprietary big data analytics of used car transactions.
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