Would you purchase tequila from a carmaker? The answer is irrelevant because Tesla Tequila is already sold out even before founder Elon Musk tweeted about it. It’s probably not as electrifying as its car’s performance but you should still get one hell of a buzz.
Renowned for its groundbreaking electric vehicles and unconventional marketing methods, the electric carmaker put the electrifying bottle of alcohol up for sale on its website at a rather steep USD250 (RM1,000) on its website but was sold out within a few hours as Tesla fans in high spirits; metaphorically speaking, giddily grabbed the distinctive lighting-shaped bottle.
The move was definitive testament to the notion that advertising and marketing plays second fiddle to the brand image and value in determining a product’s success. Tesla’s renowned for dispelling the concept of conventional advertising and marketing as it doesn’t spend on ads.
Further compounding the value of the brand rather than the product itself, bear in mind that the Tesla Tequila sold out with buyers not even knowing its taste or quality. All they had to go on was the description on the website.
From said site, we know that Tesla Tequila is a “premium 100 per cent de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish.”
It’s got an alcohol content of 40 per cent and the striking bottle has 750ml of goodness. Deliveries for the initial sold-out batch will begin by the end of 2020. You can keep an eye on the website here to check for the availability of the second batch.
For the love of everyone, this isn’t an endorsement to consume Tesla Tequila and hope that its Autopilot will get you home safely. Remember, it’s one tequila, two tequila, three tequila and floor. It isn’t one tequila, two tequila, three tequila and floor it. Don’t drink and drive.