From Abah Saya Uncle Mike To Malam Terlarang, Astro's Content Wins Big At APPIES 2026

Whether you cried over Abah Saya Uncle Mike, voted for your favourite Gegar Vaganza contestant, or tuned in for Dapur Goodday Misi Inspektor Sani during Ramadan, some of Astro's biggest shows and films have just received industry recognition.

At APPIES Malaysia 2026, Astro picked up 11 awards across various categories, with projects like Abah Saya Uncle Mike, Malam Terlarang, Gegar Vaganza, and Dapur Goodday Misi Inspektor Sani among those recognised.

While APPIES focuses on marketing effectiveness, the winning campaigns this year were driven by stories and programmes that resonated with audiences.

Abah Saya Uncle Mike continues its winning streak

One of the night's biggest winners was Abah Saya Uncle Mike.

The film won Gold in the Best in Content & Brand Publishing category for the campaign The Story That Made a Nation Cry: Driving 23% Sales Growth.

Image Credit: Malay Mail

Beyond the Gold win, it also picked up Silver for Best in Innovation and Bronze in the Best in Food & Beverages category.

The recognition comes after the film generated widespread conversation among Malaysians, many of whom praised its emotional storyline and relatable themes.

More wins for Malam Terlarang

Meanwhile, Malam Terlarang added another achievement to its growing list of accolades.

Its collaboration with WONDA Coffee won Silver in the Best in Social category, while also securing Bronze for Best in Omnichannel & Integrated Marketing and a Merit award for Best in Experiential & Activation.

Image Credit: Astro Shaw

The thriller previously made headlines following its successful local run and subsequent release in international markets.

Gegar Vaganza strikes gold

Reality singing competition Gegar Vaganza also emerged as one of the standout winners.

The programme's collaboration with CelcomDigi, titled Ada Top Up, Ada Vote Lagi!, took home Gold in the Best in Content & Branded Entertainment category.

Image Credit: Astro Gempak

For a show that's built on passionate fans and audience participation, the win highlights how Gegar Vaganza remains one of Malaysia's most influential entertainment franchises.

From Ramadan cooking shows to fortune-telling content

Elsewhere, Dapur Goodday Misi Inspektor Sani earned Bronze in the Best in Festive Marketing category, while The Destiny Network received Bronze in Best in Content & Branded Entertainment.

Astro also picked up Merit awards for Inilah Kita and ALPHA.

A reflection of what Malaysians are watching

From festive films and thriller movies to cooking programmes and reality TV competitions, Astro's wins weren't concentrated around a single genre.

Instead, they reflect the different types of content Malaysians continue to engage with, whether it's a tearjerking festive story, a suspenseful trip to the cinema, or a weekly reality show.

And judging by the results at APPIES 2026, those conversations are translating into recognition beyond the entertainment industry too.

Featured Image Credit: Astro Gempak