Other notable winners were Watson’s Gaya Raya Luar Biasa, Pizza Hut’s San Francisco Hand-crafted Pizza and TIME’s ‘Kabel Besar’ campaign.
The McD Virtual Rock Concert was created to entertain and inspire Malaysians at the height of the pandemic when physical concerts were still prohibited. A collaborative effort between McDonald’s, Astro Gempak and vocal powerhouse Ella, the concert was held close to Merdeka celebrations, fitting for an emotional ‘Standing in the Eyes of the World’ singalong.
McDonald’s also introduced a limited-time-only burger dishes in conjunction with the show; Rockin’ BBQ, Double Rockin’ BBQ and Triple Rockin’ BBQ.
On top of that, lucky fans won exclusive virtual lunch sessions with Ella and other consolation prizes.
The APPIES APAC winner is Bunga’s Secret Garden, a short drama campaign in collaboration with Herbal Essences. The drama was shown on Facebook, IGTV, Astro Ria and Gempak’s official website from January 12, 2021.
Bunga’s Secret Garden tells the story of a woman named Bunga who owns a boutique artisan flower shop in Kuala Lumpur, dealing with the dilemma of love, life and everything in between.
In addition, Astro Media Solutions also won several other awards through Safe Space: Listen to Your Walls - Nippon Paint Malaysia (Silver) for the Best in Non-Food FMCG category.
Read the whole list of winners here: