As you can see, in Sean “Diddy” Combs’ case, a lot of times.
In 1997, Diddy was known as "Puff Daddy." Then, in the following year, he went by Sean John. In 1999, adopted the name "Puffy”. In 2001, he used "P. Diddy" as his professional name, which is pretty much how he is most popularly known as. And then, he wanted to be known as “Puff Daddy”. And most recently, he went by the nickname "Diddy”.
We thought he would finally settle with this name, but no.
On Sunday, he tweeted saying that he had decided to change his name, again. This time, he wanted to be known as Love a.k.a. Brother Love.
I decided to change my name again!
— Sean Diddy Combs (@diddy) November 4, 2017
My new name is LOVE aka Brother Love. #TakeDat pic.twitter.com/gArAXusygG
In the Twitter video, he said, “I’m just not who I am before. I’m something different. Some new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love.”
Ever since this video surface, the internet couldn’t help but facepalm at the artist’s new name.
Diddy has changed his name again and will now only be known as Love or Brother Love. I was worried it would be something stupid.
— Jim Norton (@JimNorton) November 6, 2017
Every wrestling fan after finding out that P Diddy changed his name to Brother Love... pic.twitter.com/Ue8kcQWnep
— Jonny Loquasto (@JQuasto) November 6, 2017
That kid at school who assigns themselves a new nickname every 6 months.
— Michael (@MichaelSince83) November 6, 2017
Puff Daddy aka Diddy is now Brother Love? pic.twitter.com/IDHmvhgPLw
— Liz (@lizzaiii) November 6, 2017
Sean Puffy P. Diddy Combs is changing his name to Brother Love, which is used by a WWE wrestler.
— Nila N. Brown? (@AuthorNNBrown) November 6, 2017
Look - imma just call you Biggie's friend. pic.twitter.com/sq2aaPNH5J
However, things took a turn when Diddy realised that you shouldn’t play around with the internet because apparently, he was just joking.
“Due to an overwhelming response from the media out there and just due to there not wanting to be any confusion, I was only joking. I didn't change my name. It's just part of one of my alter egos,” he explained in an Instagram video.
Well, he can call himself whatever he wants because it’s a free world, right? But seriously, Diddy, stick to this name for at least a few more years, will you?