Aimed at bridging the gap in the availability and accessibility of local content that millennials love, sooka is on the path to create more hyper local, relevant content, and making them more accessible than ever before to a mobile first entertainment audience.

sooka Head of Programming Emarina Mohd Kamal said that sooka comes at a time where users today embrace a mobile-first lifestyle and as such are attuned to consuming content online.

"The shift in viewing trends had consumers rapidly embracing the ‘new normal’ digital lifestyle, and great content has become a vital digital asset.

"It is of no surprise that they are reliant on their smartphones and active on social media, and constantly search for great content that they can consume on-the-go immediately from their mobile devices. sooka’s content is curated for this immediate consumption, at affordable price points and simple plans, and we invite all millennials to try sooka,”she said.

In addition to the free tier, sooka also offers two options of simple yet affordable plans – VIP+Sports plan (priced at RM41.90 per month, with current promotion of RM15.90 per month) for avid sports fans to experience unlimited and first-hand access to the best live sports actions all year round; and VIP Entertainment plan (priced at RM15.90 per month) that unlocks the best Malaysian entertainment content from local dramas, variety shows and movies, as well as sooka exclusives and originals.

In conjunction with UEFA EURO 2020, sooka launches a special promotion for its VIP+Sports plan at an introductory price of RM15.90 per month starting 8 June 2021, enabling sports enthusiasts to enjoy all 51 UEFA EURO 2020 live matches, and other ground-breaking live sports actions, alongside much-loved Malaysian entertainment and local exclusives and originals. Alternatively, users who are interested in only watching their favourite teams can purchase single UEFA EURO 2020 passes at only RM7.90 per match.

Emarina explained that sooka’s main differentiator is its ability to deliver live sports streaming for passionate fans to enjoy on their mobile devices, enabling them to get their sports ‘fix’ anytime, anywhere.

"We have a strong sports content line up until year end and will continue to strengthen our sports proposition, so we can continue to bring the best to Malaysian sports fans.

“In addition, we are thrilled to offer a deep, current and curated library of premium Malay day-date drama series, movies, LIVE variety and entertainment plus Chinese and Indian shows to satisfy local viewing preferences.

"We are also working with the industry’s best creators and production houses to create fresh and engaging originals specifically targeted at millennials, so expect to see more of these in the months to come,” she said.

Content Malaysians will sooka

­ At launch, consumers will be able to enjoy the following array of content from sooka:

1. Live sports action, such as UEFA EURO 2020, BWF World Championships, English Premier League, Moto GP, Formula 1 Championships, Wimbledon Grand Slam, and more
2. The best of Malaysian entertainment, comprising of a wide selection of local Malay dramas and movies that have become audience’s favourites and are now available on sooka, such as Projek: Anchor SPM, Rindu Awak Separuh Nyawa, Jebat, Scammer, The Maid, Ahli Bapak-Bapak Club, and Curi-curi Cinta.
3. sooka exclusives and upcoming originals, which are produced with Malaysians’ tastes and preferences in mind, such as Hantu Bonceng 2.0, Hawa, and PHD Muzik.

A taste of the best Malaysian entertainment

In conjunction with sooka’s launch, the cast of Projek: Anchor SPM will be engaging with DJ Keanu and DJ Isha in a thrilling banter on ERA and Hitz Facebook pages ERA (Malaysia) and HITZ, to discuss and share more about the best of Malaysian entertainment available on sooka. The event occurs on 9 June 2021, 8:30pm.