For over 70 years, the leading audio brand has consistently contributed to the evolution of audio reproduction in professional, home, automotive, multimedia applications, and connected technologies.

They've been laying low in Malaysia for the past few years, but fret not; they're back, and they're back with a bang!

Audio products for everyone

On Wednesday (31 March), JBL has reintroduced a full range of lifestyle audio products through its first-ever media and partners’ virtual event in Malaysia.

During the event, JBL launched over 30 new lifestyle audio products, ranging from headphones to Bluetooth speakers, from Party Box series to soundbars and even the highly-touted JBL® Quantum Gaming series of products.

“JBL is all about pushing the boundaries for premium audio experience and products that address the needs of our customers. This is what we do best, amplifying music’s ability to make people feel good, feel connected, and make life infinitely more entertaining.

"We have seen the emergence of discerning audiophiles and the growth of the online gaming market in Malaysia, therefore we are very confident that this relaunch is timely for us,” said Mr Mitchell Wong, Business Development Manager for JBL Malaysia.

In addition to the product unveil, JBL Malaysia also announced new partnerships with local brands such as Tropicana Corporation Berhad, Babel and artists such as Mustang Dance Academy under the new campaign initiative namely #JBLPeople, with the aim to build a JBL community in Malaysia and enable a wider group of audience to have the opportunity to experience JBL products through various avenues.

JBL has also announced the partnership with ESL for ESL Mobile Open: League of Legends: Wild Rift SEA Icon Series Malaysia Summer Season 2021.

Told you JBL is back with a bang.