Recently, JDT released a new video to promote their new home and away jersey kits for 2020 which is sponsored by Nike.

This time around the team decided to go on a different route to promote it – a Western one.

Fans didn't like it

The video, however, didn’t go down well with a lot of Malaysians as many slammed the video for promoting Western culture, drinking, and also objectifying women.

Set in a cowboy bar in Arizona, United States, several JDT players can be seen hanging out together.

Their attention immediately shifted when suddenly a sultry looking woman wearing a slinky black dress walks in alone.

She starts dancing alone and orders herself a ‘strong’ drink shortly after. As she was just about to leave the bar, everyone starts calling her to come back in.

She looks back at them and suddenly one of the players unzips his hoodie to show that he’s wearing the latest JDT jersey and winks at her.

Intrigued by his jersey, she immediately walks back in and starts dancing with him while the rest of them clapped hands and cheered them on.

Here’s what Malaysians have to say about the video:

Video sampah yg objectify woman to sell products. Wanita hanya dilihat dari sudut pandang sexual and it’s disgusting.Johor Darul Ta’zim FC is disgusting and this video is the real definition of trash. Sampah sampah sampah! https://t.co/uYHFMFbidw

— Sakinah Al-Habshee??? (@serenitysakinah) February 3, 2020

Sebagai orang johor dan peminat tegar jdt saya pun kecewa dgn video mcm ni. Takde kaitan ngan bola sepak. Byk lagi cara utk buat video launch jerseys.This season's poor. https://t.co/jFQkLWfWYZ

— Hafiz Edo (@hafizedoo) February 5, 2020

Iklan jersey jdt tu bodo2 je aku tgk. Yg 1st vid tu tak sampai langsung content dia hahaha

— nashrah (@nashrah_b) February 5, 2020

I honestly think, video baru advert jersey jdt tu low class ever.

— . (@shvfvziz) February 5, 2020

Just watched JDT’s new jersey launch video.I can’t believe the level of cringiest of the video.I just wasted my time there, how did they come out with the concept etc.Unbelievable.

— Coach Zainul Arifin (@coachzainul) February 4, 2020

still searching for the very reason why'd they use a woman bile tengok promotional vid for jdt's new jersey but then not surprised, my assumption was therefore correct & precise. they really could stoop that low

— ナディア ファーハニス (@nadfrhns) February 4, 2020

Jadi apa boleh kita simpulkan dari video ini?JDT ialah:1. Kaki perempuan2. Minum arak3. Southern rednecks and rempits4. They need a bloody jersey to make themselves look worthy as a man, but not an iota of brain. https://t.co/EWVF6TdYif

— Lucius Maxheguy (@lcsmxms) February 3, 2020

#JDT official new #jersey launch 1962 pic.twitter.com/opHZ7gO7rD

— A Captain is no one, and no one is a Captain (@CaptSmartyPnts) February 5, 2020

Can we all unite against that JDT jersey reveal video

— QJ (@Qayzr) February 4, 2020

It’s a shame because they’ve got a great production team that is capable of producing high-quality editing, but the storyline fell short.