A Sneak Peek At The KENZO x H&M Collection

H&M has unveiled a number of new campaign shots and videos for their upcoming and highly-anticipated collaboration with Kenzo.

Image: notionmagazine.com

The shots were taken by the French photographer, graphic designer, director and all-round creative genius Paul Goude, of see man of the moment Chance The Rapper, supermodel Iman and hip-hop artist Suboi modelling clothing from the collection. Much like the collection, these images are colourful and energetic and the cut-up illusion is a nod to Goude’s earlier work that took on the same setting (i.e. his iconic portraits of Grace Jones).

Image: Kenzo

_{Interview with campaign ambassador Iman}

The stars are three of seven leading personalities who will all front the campaign, with the other four being Rosario Dawson, Chloe Sevigny, Ryuichi Sakamoto and Xiuhtexcatl Martinez. Iman (who still looks amazing at 61) rocks a pink-and-green ikat-print maxi with bell sleeves, while Suboi works high-waisted denim with pink ankle booties and a sweatshirt, and Chance takes a walk on the wild side in a green tiger-striped jumpsuit.

_{Behind the scenes with Chloë Sevingy}

Image: Kenzo

In the video clip for H&M, Chance talks about his love for film and screenwriting, and how all that link up with his musical stylings. Kenzo creative directors Carol Lim and Humberto Leon’s penchant for bold vibrant colours and prints are apparent in the first few looks released of the upcoming collection which pays tribute to the brand’s founder Kenzo Takada.

_{Interview with rapper Suboi}

A video from the brand shows a behind-the-scenes peek at the upcoming campaign. The full KENZO x H&M campaign will be shown on October 17. The collection will hit H&M stores as well as online on November 3 2016.