When you look at some of the world's biggest brands today, you'll probably not think about their early days; how they've struggled as a small brand and all the hard work that goes into growing the brand.

However, Tiger® wants you to know that they've struggled but came out stronger.

Brand new film

Tiger®, the number one international premium beer from Asia, knows what it means to confidently seize opportunities, so they've launched a powerful new brand story film to embrace a never-say-die attitude and turn adversity into opportunity.

Titled 'Yet Here I Am', the short film follows the humble beginnings of the born-in-Asia beer brand, as they defied all odds at a time when people said it was impossible to brew a tropical lager that would refresh.

But against all odds and challenges, Tiger® proved to everyone that, yes, they can.

You can catch the short film here:


“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew a beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, Global Brand Director for Tiger®.

“In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay- home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.”

Tiger® pledged more than €1.8 million (RM8.9mil) in Southeast Asia from its #SupportOurStreets initiative to help F&B outlets during these trying times.

Bold new look for Tiger®

Tiger® is also introducing a bold new look on its packaging that will be rolled out worldwide in the coming year, starting in Vietnam this year. Tiger® is available in more than 50 markets globally today.

Follow Tiger® on Instagram and Facebook pages for more information.