TLDR
- M&M'S Malaysia is collaborating with Marvel for a global campaign featuring seven limited-edition collectible packs inspired by Marvel superheroes, available from 1 April to 31 May 2026.
- Fans aged 16 and above can join a digital contest by purchasing M&M'S products worth at least MYR15, scanning the QR code, and playing an interactive game to win prizes including a trip to Shanghai Theme Park and premium tablets.
- The campaign will continue throughout 2026 with more content drops, limited-edition products, and in-store experiences across Malaysia and over 65 markets worldwide.
Marvel fans, chocoholics, and collectors alike, this one’s for you. M&M’S is teaming up with Marvel for a global campaign that blends iconic superheroes with colourful Spokescandies, and Malaysia is officially in on the action.
From limited-edition collectibles to an interactive game with prizes worth travelling for, the M&M’S x Marvel collaboration promises a whole new way to celebrate fandom, with plenty of chocolate along the way.
Snack time meets superhero energy
At the heart of this collaboration is a simple idea: fandom should be fun. By combining Marvel’s legendary storytelling with M&M’S playful personality, the campaign brings together two worlds that thrive on characters, humour, and larger-than-life moments.
Running from 1 April to 31 May 2026, the Malaysian leg of the campaign invites fans aged 16 and above to take part in a digital contest by doing what they already love, buying M&M’S. Spend a minimum of MYR15 on M&M’S products, scan the QR code found on-pack, and you’ll unlock access to an interactive game where entries can be submitted instantly.
Image Credit: M&M’S Malaysia
Every participant also gets a complimentary e-commerce sign-up voucher, so there’s a little something for everyone who joins in.
A grand prize worth assembling for
If you needed extra motivation, the prizes are seriously impressive.
One lucky grand prize winner will score a trip for two to Shanghai Theme Park, complete with:
- Return flight tickets
- A two-night hotel stay
- Theme park admission for two
In addition, five winners will walk away with premium tablets worth up to MYR2,000, alongside other rewards sprinkled throughout the campaign period.
Whether you’re dreaming of travel, tech, or simply enjoying the game itself, the campaign offers plenty of reasons to scan, play, and repeat.
Limited-edition collectibles you’ll actually want to keep
Of course, no M&M’S collaboration would be complete without something special on the shelves. This campaign introduces seven limited-edition M&M’S x Marvel packs, each featuring never-before-seen character mashups that pair beloved superheroes with the brand’s iconic Spokescandies.
Image Credit: M&M’S Malaysia
The lineup includes:
- Yellow as Wolverine
- Red as Deadpool
- Blue as Daredevil
- Purple as Elektra
- Green as She-Hulk
- Brown as Yelena
- Orange as Red Guardian
Available in Milk and Peanut flavours, these collectible packs hit Malaysian retail stores starting 1 April 2026. Each pack also comes with a QR code, giving fans another chance to enter the contest and explore more campaign content.
More to come in 2026
And this isn’t where the story ends. Throughout 2026, fans in Malaysia, and more than 65 markets worldwide, can expect even more crossover moments. Think additional content drops, limited-edition products, in-store experiences, and surprise perks as the collaboration continues to unfold.
To explore more, visit the M&M’S x Marvel official website, or follow along on Facebook and Instagram to stay updated on all the latest drops, content, and experiences.
Featured Image Credit: M&M’S Malaysia
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