NEWS
Ikea To Stop Printing Its Famous Catalogue After 70 Years, Going Digital Instead
Who here loves browsing through Ikea's colourful catalogue?
Just looking through the pages can bring so much joy (at least for Ikea lovers lah).
Unfortunately, the iconic printed catalogue will be a thing of the past soon.
Ikea is set to stop printing the catalogue to give way to digital alternatives.
Going digital
AFP reported that the catalogue was first put together by the Ikea founder Ingvar Kamprad in 1951, when 285,000 copies were printed.
At its peak in 2016, 200 million copies in 32 different languages were distributed worldwide.
"For 70 years it has been one of our most unique and iconic products.
"Turning the page with our beloved catalogue is emotional but rational," said Managing Director at Inter Ikea Systems, Konrad Gruss, in a statement.
We guess, all good things must come to an end.