In fact, HUAWEI is calling the P40 their best photography and best connectivity smartphone yet (and you can pre-order one here).

If you’re still holding back from pre-ordering one today, here are three reasons why you need to do it now:

#1 A camera system that’s best in class

The main feature that stood out in the HUAWEI P30 Series is its cameras, and the P40 is no different. In the HUAWEI P40, you’ll get a Triple Leica Camera system: a 50MP Ultra Vision camera, 3x Optical Zoom, and a 16MP Ultra wide-angle system.

In the HUAWEI P40 Pro, you now have a Leica Quad Camera system (50MP Ultra Vision camera, 12MP Telephoto camera, 40MP Ultra Wide Cine Camera and a 3D Depth Sensing camera) at the back, ensuring that your photos are sharper and more vibrant.

#2 It boasts an industry-leading camera sensor

The camera system at the back of the HUAWEI P40 and the P40 Pro is already powerful enough, but HUAWEI’s decided to pump it up a notch. The P40 series boasts an industry-leading 1/1.28 inch sensor with 2.44μm super large pixel size to massively boost light intake for enhanced low-light performance.

Basically, in layman’s terms, it means that you can take photos with amazing colour and clarity even in low-light situations, as well as long-exposure shots. You can also take portrait shots in all lighting situations with true-to-life details.

#3 It has the most powerful photography AI in a smartphone

HUAWEI has outdone themselves with the HUAWEI P40 Series, as it now boasts the most powerful photography AI in any smartphone. Called the Golden Snap feature, it encompasses the following features: AI Best Moment, AI Remove Passerby and AI Remove Reflection.

AI Best Moment detects the best emotion and movement shots, and recommends the best photos to you.

The AI Remove Passerby feature, meanwhile, cleverly removes a passerby from your photo by combining several frames into one, ensuring that you never have to share the limelight.

And like its name suggests, the AI Remove Reflection will help you reduce your reflection on reflective materials, making sure that you have the best shot.

#4 It has the most powerful zoom feature in a smartphone

HUAWEI stunned the world when they announced a 50x zoom feature on the HUAWEI P30 Series last year, and this year, they somehow managed to make it even better.

The HUAWEI P40 Series features the SuperZoom periscope design, and thanks to its RYYB sensor, it now allows 40 per cent more light into the lens, giving great clarity even in low light. And when you add the enhanced AIS with the OIS, you’ll get unrivalled and unmated clarity, even at 50x zoom.

On top of the HUAWEI P40 Series, HUAWEI also announced a couple of other exciting new gadgets, features and services:

You cannot possibly live without the MatePad Pro once you’ve had a feel for it. The HUAWEI MatePad Pro comes in the form of a 10.8-inch vibrant LCD screen and packed with HUAWEI’s Kirin 990 5G chipset with 8GB of RAM. Priced at RM2,399 (8GB RAM+256GB ROM+ WiFi edition), this super tablet is available in two colours: Midnight Grey and Pearl White. Customers who pre-order now are eligible for freebies worth RM1,000, which includes a keyboard, M-Pen, and 3-month free subscription of HUAWEI Video.

The HUAWEI Watch GT 2e is, no doubt, THE stylish accessory for the younger generation. With 100 workout modes and upgraded health tracking features, the Watch GT 2e gives you two weeks of battery life. Priced at MYR599, the watch comes in 2 new colours: Graphite Black and Mint Green. Pre-order now and get a free strap worth RM68.

HUAWEI’s AppGallery now contains more than 90 per cent of the most frequently used apps by Malaysians, such as Facebook, WhatsApp, WeChat, Netflix, Instagram, TikTok, Lazada, and more. The App Gallery is also safe, as it is fortified with four layers of protection that have been certified by the highest industry standards. For users of HUAWEI P40 Series and MatePad Pro, you can get member center rewards up to RM2381. For more info, please visit here

HUAWEI Malaysia is also offering three months free premium access to all P40 series and MatePad Pro users. Not only that, all existing HUAWEI users in Malaysia can also enjoy a one-month free premium access during the Movement Control Order (MCO) period.

HUAWEI Care 2020 encompasses three sets of after sales service, which are set to guarantee peace of mind, namely:

· Extraordinary One Stop Service - HUAWEI offers a speedy one-hour repair service for HUAWEI users.

· Extra Value Services - HUAWEI users now get a one-time screen replacement, one-year extended warranty and monthly HUAWEI Service Day programme, which includes professional service for enterprises.

· O2O - Also known as the online to offline service, the AI-powered, location based, online and offline pick-up and delivery service allows customers to make purchases or get their devices repaired or serviced, without leaving their homes.

Did we manage to sway you? Want to get yourself a HUAWEI P40 or a P40 Pro now?

Here’s the good news: you can start pre-ordering the HUAWEI P40 Series — as well as the HUAWEI MatePad Pro and HUAWEI Watch GT2e — now until 10 April. Deliveries will start on 11 April.

And when you pre-order one, you will also get to bring home freebies worth more than RM1,300, including the HUAWEI FreeBuds 3.

So, what are you waiting for?