Astro Expands Tamil Content Offering With Launch Of Sony VIZHA Channel

Astro is expanding its Tamil-language entertainment offerings this Festival of Lights season with the launch of a new premium channel, Sony VIZHA.

Debuting last night (19 October) at 10:30 PM on Channel 220, the channel will feature a wide range of content, including blockbuster movies, reality shows, game shows, original drama series, and concerts.

Image Credit: Astro Ulagam

True to its name, Vizha, which means “celebration” in Tamil, the channel will also spotlight Tamil culture, music, storytelling, and everyday life experiences.

The diverse programming reflects Astro’s commitment to providing entertainment that not only caters to audience preferences but also highlights stories and issues that resonate with the community.

Astro’s Head of Content for the Indian Customer Business (ICB), Jegan Manickam Wash, said the channel is more than just a Deepavali offering, as it will continue to deliver fresh content throughout the year.

“The launch of the channel is expected to broaden Tamil-language entertainment choices for viewers while adding to the festive spirit of this year’s Deepavali celebrations."

“Additionally, this year’s Deepavali campaign carries the theme Ondrinaindhu Kondaduvom, which means ‘Together We Celebrate’, reflecting the spirit of togetherness and unity among Malaysia’s multicultural communities,” he said during an event on Saturday.

Image Credit: Astro Ulagam

Meanwhile, the highlight of Astro’s Deepavali celebrations will take place this Saturday through the Deepavali Kondattam programme, which is expected to attract around 1,000 visitors.

Held at the MBSA Auditorium in Shah Alam, the event will feature a lineup of local and Singaporean performers and will also be broadcast to viewers on Deepavali.

Although admission is free, visitors are required to register in advance via the QR code available on the Astro Ulagam website.

Attendees are also encouraged to come dressed in traditional Deepavali attire to join in the festivities.

Featured Image Credit: Astro Ulagam