The famed YouTuber has over 95 million subscribers to date and is popular for his vlogs or videos of him playing games.
A few months ago, the YouTuber, whose real name is Felix Arvid Ulf Kjellberg, created the movement “Subscribe to PewDiePie” in a bid to overtake another YouTube channel, T-Series, who happens to have the most YouTube subscribers in the world.
Fast forward to today, it looks like Kjellberg wants to put an end to his campaign.
PewDiePie posted a video on 28 April titled ‘Ending the Subscribe to Pewdiepie Meme’, which has garnered over 6.8 million views to date.
He said that he initially thought that the movement would last for “maybe just a couple of days or week but here we are.”
And what started off as a means for something positive and fun took a turn for the worst.
“Something happened that I don’t think anyone would have predicted,” PewDiePie said.
He addressed the Christchurch shooting whereby the shooter was heard saying “Subscribe to PewDiePie”.
It was reported that the shooter was heard saying those words upon returning to his vehicle to a livestream camera.
"To have my name associated with something so unspeakably vile has affected me in more ways than I let shown, I just didn't want to address it right away. I didn't want to give the terrorists any more attention. I didn't want to make it about me, because I don't think it has anything to do with me.”
“To put it plainly, I didn't want hate to win. But it's clear to me now that the 'Subscribe to PewDiePie' movement should have ended then.”
The Christchurch tragedy took place on 15 March where 50 victims were mercilessly murdered, including 17-year-old Malaysian Muhammad Haziq Mohd Tarmizi.
He ended the video by hoping that his viewers would understand his perspective and kindly asked that they accepted it.