If you haven’t hopped on the K-beauty bandwagon yet, their products are known for their affordable pricing relative to Western skincare and makeup and for their advanced technology. If you’re looking to try out products from a good skincare brand that work best with your skin type, there’s no better time to try it out than during the 11.11 sales, as many shops offer insane discounts and deals.

If you want to look like BLACKPINK’s Jisoo or TWICE’s Sana with their glass skin and flawless makeup looks, check out this list of Korean skincare and makeup brands and mark your calendars!

Our first tip would be to follow the official store of the brands to get a welcome voucher, but this usually comes with a minimum spend criteria. And make sure to collect all the vouchers you can before they’re fully redeemed.

1. COSRX



This popular skincare brand is known for having products with a high concentration of activities while maintaining a relatively affordable price. Their items like the pimple patch and Advanced Snail 96 Mucin Power Essence are known as holy grail items.

On Lazada:

Lazada | Shopee

2. Innisfree

It is South Korea’s first all-natural brand, and many of the products' ingredients are sourced from Jeju Island. We recommend their No-Sebum Mineral Powder and their Hydrating + Refreshing Energy Mask Set.

On Shopee from 11.11 from 12am to 2am:

On Lazada:

Lazada | Shopee

3. The Face Shop


With the tagline “Natural Story,” the brand uses the finest natural ingredients and the latest technology to develop high-quality, affordable products for both men and women. Some of their cult items are their Rice Water Bright Light Cleansing Oil and Rice Water Bright Cleansing Foam.

On Shopee:

On Lazada:

Lazada | Shopee

4. Laneige

The brand always boasts the best South Korean actors as their brand ambassadors such as Song Hye Kyo, Park Seo Joon, and Kim Yoo Jung who models with their Neo Cushion Glow. Their skincare items are also firm favourites in the skincare world such as their Water Sleeping Mask.

On Shopee:

On Lazada:

Shopee | Lazada

5. 3CE

3CE stands for 3 Concept Eyes and is a professional makeup brand which is a firm favourite with millennials because of its bold yet feminine colours and cool packaging.

On Shopee & Lazada:

Shopee | Lazada

6. Some by Mi

The brand caught our eye when it appointed EXO’s Sehun as its ambassador and now they boast Seventeen’s S.Coups as their muse. Known for its affordable skincare, it formulates its products with mild and skin-friendly ingredients which are free from harmful chemicals such as carcinogens, colourants, and parabens. Add these two to your cart: AHA BHA PHA 30 Days Miracle Toner and the AHA BHA PHA 30 Days Miracle Cream.

On Shopee:

Shopee

7. Clio

The first colour cosmetic brand established in South Korea; it is known for its top-quality items paired with high value. Their must-have items include the Kill Cover Founwear Cushion, Kill Cover Liquid Founwear Ampoule Cushion, and the Waterproof Pen Liner.

On Shopee & Lazada:

Shopee | Lazada

8. Aprilskin

When you mention the brand, their iconic Magic Snow Cushion comes to mind. They claim to have sold over 3.47 million units of it and it helps to achieve flawless skin. They don’t have an extensive makeup line, but they do have a wide range of skincare which are fragrance-free, hypo-allergenic, and clinically tested like their Carrotene IPMP Exfoliating Body Wash. Bye bye, backne!

On Shopee:

Shopee

Image credit: Shopee, Lazada, Innisfree, The Face Shop, Facebook.com/innisfreeMYS