Adidas Brings Back Move for the Planet, Vows to Donate to Charity for Every 10 Minutes of Exercise

The global initiative aims to harness collective movement to create collective impact by calling on all athletes at every level worldwide to track their physical activity across various sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.

For every ten minutes of movement logged by users on the Adidas Running App, adidas, in partnership with Common Goal and the UN Climate Change Sports for Climate Action, is pledging to donate €1 up to €1.5 million between the 10th and 22nd of May all of which will go to support projects that offer sustainability education and help to make sports facilities more resilient against extreme weather.

To participate, users must log time in over 100 sports on the app, including handball, Zumba fitness, padel, football, kayaking, powerlifting, and many more.

This isn’t the first time the initiative has been active. In 2023, over a million people participated in Move For The Planet, with Malaysians coming together and moving 633,113 minutes for the planet, which equalled a total of 63,311.30 euros donated as a nation.

How you can get involved

Besides tracking down those minutes by exercising yourself, those keen to join the movement locally can also participate in the ARKL Move For The Planet — Morning City Run event on May 18, 2024.

The morning run will offer participants the chance to run and learn how they may take further steps in their sustainability journey through mindful food consumption for a greener environment.

Full details Date: 18th May 2024, Saturday Time: 6:00am - 10:30am Venue: Laman Indera Kayangan, Marina Putrajaya

Win rewards

Apart from working out for a good cause, adiClub members from Level 1 to Level 4 who track a minimum of 300 minutes of movement for the planet will be eligible to receive a complimentary Own the Run T-Shirt at Made For You.

The offer includes complimentary personalisation of your tracked time for Move For The Planet 2024 and the option to select one MFTP vinyl patch for their t-shirts. Redemption is exclusively available at Brand Center Sunway Pyramid from 24 May to 26 May 2024 on a daily basis while stocks last.

In line with the second edition of Move For The Planet this year, Made For You launches Move For The Planet premiums, including vinyl patches, enamel pins, and shoe charms. They will be available from 1 May 2024 onwards at Brand Center Sunway Pyramid and Brand Center Pavilion Kuala Lumpur.

Those interested can learn more about Move For The Planet on adidas Malaysia’s official Instagram and register through the adidas Running App HERE to begin participating in the initiative.

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