Well, what better way to celebrate its birthday with an exclusive range of apparels, right?

SANDRO's latest collection

Initially trademarked 50 years ago by French journalist Franklin Loufrani, SMILEY is one of the most recognisable icons in graphic design.

With a cultural influence ranging from Talking Heads to Nirvana, Acid House to DC Comics, Banksy to Murakami, Smiley has grown to become an international lifestyle and continues to inspire leading creatives across the worlds of art, fashion, film, music, print and pop culture.

For the last few years, SANDRO and SMILEY have been annually creating cheerful collaborations together.

To mark this milestone anniversary, SANDRO has designed a unique iteration of their most iconic products. For women, three tee shirts in jersey feature the Smiley mantras 'No Bad Day with Smiley' and 'A Smile is the prettiest thing you can wear".

Two pairs of socks complete this capsule collection.

For men, the design studio has reinterpreted Smiley in overall prints, all appearing on a hoodie, short and tee shirt Two other hoodies, tee shirts and socks feature the Smiley patched in vintage seasonal colours.