Häagen-Dazs Launches Exclusive Emily in Paris-Themed Ice Cream, Pop-up Events & Contests

From 15 August, this exquisite collaboration will be available at Häagen-Dazs cafés and all major retail and grocery shops across Malaysia, bringing the elegance and flair of the beloved Netflix series.

Uniting two icons in luxury and style, this collaboration promises to inspire fans to #BeMoreEmily through an exclusive limited-edition ice cream collection and a host of enchanting experiences and social media challenges that capture the show's spirit.

The partnership between Häagen-Daz and Emily in Paris brings together two brands that share a unique journey. Both were born in America, crafted in France, and beloved by audiences worldwide. Together, they celebrate their shared love for France, for their style and uncompromised indulgence, inviting fans to experience the essence of Emily, Paris and, of course, Häagen-Dazs.

In honour of this partnership, Häagen-Dazs is delighted to unveil the limited-edition Emily in Paris & Häagen-Dazs ice cream collection, which features one of their most-loved flavours around the globe: Strawberry, which has been redesigned in stylish Emily in Paris packaging.

The signature Strawberry ice cream, a true classic, is perfectly crafted with sweet summer strawberries mixed with fresh cream, skim milk, cane sugar, and egg yolks. Each pint, mini cup, and stick in this collection features a new limited-edition design, celebrating the partnership between Häagen-Dazs and Emily in Paris.

The packaging showcases vibrant illustrations by Swedish artist Erica Jacobson, known for her award-winning graphic design and illustration work. The design elements reflect a colourful, fun, and flirty Parisian style, include iconic motifs from the show, such as Emily’s signature beret, stylish heels, and the iconic Eiffel Tower.

At the cafés, prepare to be enchanted by Häagen-Dazs’ luxurious Strawberry Milkshake, where signature velvety strawberry ice cream made with real strawberries is blended and decadently topped with whipped cream.

Meanwhile, the Mon Amour Paris Cake is an absolute showstopper and features layers of this season’s flavour, the creamy strawberry ice cream encased in a smooth chocolate coating and meticulously crafted chocolate pieces.

Each piece represents iconic elements from the show, including Emily’s signature beret, stylish heels, and the Eiffel Tower.

Bringing Emily & Häagen-Dazs to life

Additionally, fans in Malaysia can look forward to a series of activations designed to immerse them in the spirit of Emily and Häagen-Dazs. From gift with purchase to social media challenges, these events will celebrate the partnership and encourage everyone to embrace their inner Emily and enjoy life’s sweet moments.

Spend RM65 and above to take home the exclusive Emily In Paris and Häagen-Dazs tote bag, a cherished keepsake designed to add a touch of elegance and nostalgia. Available for redemption from 1 September, this unique opportunity offers a piece of the enchanting Emily In Paris experience and the luxurious taste of Häagen-Dazs.

#BeMoreEmily: get free scoops

Channel your inner Emily and enjoy a free scoop of ice cream! Strike the best Emily pose, share it on social media, tag Häagen-Dazs on Instagram (@haagendazsmy), and receive a complimentary scoop with the next purchase.

Don't miss this fantastic chance to live like Emily and savour free ice cream, available exclusively at the Häagen-Dazs cafés from 1 September to 15 September.

Visit any of the 11 Häagen-Dazs Malaysia cafés to experience the collection firsthand. From the luxurious Strawberry Milkshake to the delightful Mon Amour Paris Cake, each treat is crafted to bring a touch of Parisian elegance every day.

For shop and retail locations and other information, please visit their Instagram, Facebook, or website.