Herbal Essences Partners With The Royal Botanic Garden, Kew To Give You The Best Natural Shampoo

Among a rapid influx of brands that claim to be natural or organic, Herbal Essences' bio: renew is the only hair care brand in the world with real botanical endorsed by the Royal Botanical Garden (RBG), Kew, which is known as a global authority on plant science.

Based in the United Kingdom, RBG Kew with its living and scientific plant-fungal collections is one of the most bio-diverse places on earth.

Kew scientists have identified the botanical in Herbal Essences' bio: renew products and also authenticated the key botanical proving their high efficacy for consumers.

Bio: renew technology has an active antioxidant to help fight environmental factors such as water impurities that can compromise the integrity of hair.

The brand continues to partner with RGB Kew to bring cutting edge botanical science to its lineup of shampoos and conditioners in Malaysia.

This partnership also helps to bring more transparency and give consumers more confidence in the ingredients that go into Herbal Essences bio: renew products.

Watsons Malaysia managing director Caryn Loh said in this day and age where knowledge and information are more easily accessible than ever before, consumers are more educated in what they want and this influences their purchase decision.

"Consumers are becoming the driving force behind new trends and growth, especially in the health and beauty industry.

"There's also been a shift towards more natural ingredients as consumers look to prolong the long-term health of their hair and become more conscious of their impact on the environment," she said.

Loh added that with this in mind, it is important for Watsons to collaborate with brands that are able to meet this demand from consumers.

"Our collaboration with Herbal Essences demonstrates an example of a shared vision of innovation and environmental care in what we offer for eco-conscious shoppers of today," she said.

P&G Malaysia's beauty commercial director Sahil Sethi said Kew's dedication to researching and conserving the wonders of nature is a mission close to the heart of Herbal Essences.

"We completely believe in beauty rooted in plant science. We are also deeply committed in delivering beautiful and rejuvenated hair with the help of Royal Botanic Gardens, Kew and its knowledge of natural ingredients," he said.

To commemorate this partnership, Herbal Essences launched '#NaturallyLegit" campaign in an exclusive PR event with Watsons Malaysia.

During the launch event, P&G Asia Pacific Hair care Principal Scientist Saint Tiu collaborated with Thinker Studio, a well known YouTube channel in Malaysia, in a unique interactive session showcasing how Herbal Essences products are formulated with real ingredients with interactive experiments and videos.

To give an immersive experience of Herbal Essences' partnership with RGB Kew, Thinker Studios Team will get the chance to visit RGB Kew in London for a full day to learn more about the product science behind the brand.

Herbal Essences also announced exciting contests for Thinker Studios fans and Watsons members to get a unique chance to join the trip.

The Herbal Essences bio: renew shampoos and conditioners are available across all Watsons stores nationwide and Watsons Online Stores for only RM27.90 (400ml). Download the Watsons Mobile App available at Google Play Store or App Store.