Luckin Coffee Levels Up With Fruity Sips, Cosplay Vibes & Honor of Kings Merch Drop

Five months into its Malaysian debut, Luckin Coffee isn’t just serving caffeine it’s serving culture. The Chinese coffee giant is shaking up the local café scene with its Fruity Series, a bold lineup that fuses rich espresso with juicy, refreshing twists. Think: Orange Americano with a citrusy zing and the Grape Fizzy Americano, a sparkling, sweet pick-me-up that’s basically summer in a cup.

But this isn’t just about flavour, it’s a full-on vibe. Designed for the TikTok generation, these drinks are as photogenic as they are flavourful, and they’re now available at Luckin outlets nationwide (except Pavilion Damansara Heights and AEON Maluri).

Coffee meets cosplay: Luckin x Honor of Kings

Image Credit: Luckin Coffee

In a move that screams main character energy, Luckin Coffee has teamed up with Honor of Kings, the wildly popular MOBA game that’s got Malaysian youth hooked. The collab kicked off with a bang at Luckin Coffee Sunway Pyramid on June 8, where cosplayers Angellowee and Lea brought fan-favorite characters Shi and Yao to life. The result? A cosplay-meets-coffee spectacle that had fans lining up for selfies and collectible photo cards.

Limited-Edition merch that screams “IYKYK”

From June 6 to 30, Luckin and Honor of Kings are dropping exclusive merch that’s practically made for your IG stories. We’re talking pop sockets, phone charms, and holographic stickers.

Image Credit: Luckin Coffee

Here’s the lowdown on the combos:

Solo Buff Combo (RM12): 1 Fruity Series drink + 1 pop socket or phone charm
Duo Buff Combo (RM20): 2 drinks (Fruity Series or mix with a bestseller) + 1 merch item
Fruity Boost Combo (RM18): 2 Fruity Series drinks + 1 holographic sticker

Snap, tag, sip, repeat

From June 6–8, the first 100 customers daily who posted a pic with the Honor of Kings standee and tagged #BuffUpWithLuckin got the ultimate fan reward: a free Fizzy Grape Americano, a Buy 1 Free 1 voucher, and two 40% off coupons via the Luckin Coffee app.

More than coffee, it’s a lifestyle

Image Credit: Luckin Coffee

With this collab, Luckin Coffee isn’t just selling drinks, it’s selling a moment. By tapping into gaming culture, cosplay, and social media trends, the brand is proving it knows exactly what makes Gen Z tick. And if this is just the beginning, we can’t wait to see what they brew up next.

For the full scoop, head to their website.

Featured Image Credit: Luckin Coffee