Printing Love in Colour As Skechers Launches New JGoldcrown Collaboration Inspired By “Love Wall” Murals

The artist’s colorful and inspiring prints have featured on a range of lifestyle footwear and apparel for women. Imbued with an uplifting message of love, positivity and hope, the collection includes iconic footwear styles like Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-ons; along with casual slides and a range of apparel including pullovers, T-shirts, pants and a knit dress.

Skechers president Michael Greenberg said James Goldcrown’s message of love and positivity is exactly what the world needs right now, and bringing his uplifting designs to the brand is something that they know Skechers fans everywhere will appreciate.

Goldcrown said that Skechers gave him a lot of creative freedom when they were developing the footwear and apparel collection featuring the signature hearts from his Love Walls.

“We started on canvas originally, and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything that is going on in the world. Something as simple as a heart can really touch people—so hopefully we will spread some love,” Goldcrown said.

Born in West London, James Goldcrown is a self-taught muralist, artist and photographer now based in New York and Los Angeles.

Goldcrown broke into the fashion photography world at age 17 and seven years later found himself in Africa filming the documentary 'To Die No More' about the AIDS/HIV epidemic.

He eventually found new inspiration from his street art roots and the internationally recognized Love Wall premiered at Miami Basel in 2015. His instagrammable murals have achieved cult status with 50K+ #Lovewall public hashtags.

Goldcrown works with brands in the lifestyle, restaurant, beauty and fashion industries with his iconic design appearing in cities around the world.

Whether you’re going for the playful sporty look with classic sneaker styles, or an old-school canvas sneaker design, the new Skechers x JGoldcrown shoes will be sure to fill your heart with colour.

The lavender-scented soles on the vegan Poppy style brings some calm amidst the bustle. Or step out in casual fun with the Foamies slides and one of the comfy T-shirts to carry a little message of love and hope with you on your day.

Footwear styles in the Skechers x JGoldcrown Collection will be available from 19 April 2021 at Skechers, on Lazada, Shopee and selected stores nationwide.