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Malaysian Companies That Stepped Up During The Covid-19 Pandemic
The Movement Control Order (MCO) announcement following the spike in COVID-19 cases was made quite suddenly in March, but some companies stepped up to show that they cared about their customers soon after the news broke and have continued to do so.
According to market research firm, Vase.ai's survey of 1,083 Malaysians in April, the names of ten companies reappeared many time throughout the survey, with five deserving of special mentions.
The list shows the efforts taken by the company before and after the survey was conducted, so we know that the companies didn't just do whatever they did for awhile before abandoning the efforts.
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Here are some of the companies that made it to the list and their contribution.
1) Astro
What would we have done without all the shows and movies to keep us entertained when we were stuck at home? Since the beginning, Astro took proactive steps to help keep Malaysians entertained. What did they do?- Astro have been giving free access to Learning, News, Stay Home Concern and selected Movie Channels to all its existing customers via satellite and Astro Go.
- Malaysians who were not Astro customers are also able to watch its content via Astro Go for free.
2) Digi
Digi worked fast when MCO was announced and offered free data to its users and extra perks to it businesses using its services. Some of the initiatives by the company includes:- Additional internet data for every RM10-RM30 reloads for prepaid customers.
- Additional 1GB data everyday for postpaid customers, which could be redeemed on its app.
- Free 24/7 data access for school children on Digi's learning hub, jomstudi.com
- and others
3) Celcom
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Another telco company that showed initiative to help its customers during this difficult time by offering for data and extendion on bill payment period. Some of the initiatives by Celcom are:- 6 hours instead of 3 hours of Unlimited Internet access via Celcom Xpax Ultra Hour pass, at only RM2.
- Postpaid customers were given an extra week to settle their bills.
- 10% cashback for Celcom Xpac customers who reloads RM10 and above on its app
- and more.
4) Maxis
Looks like telco companies are domaniting this list. Maxis came up with the #kitasapotkita initiative to encourage Malaysians to help each other, on top of other perks given to its customers. Some of its initiatives are:- Encouraging Malaysians to watch and share "Make It Through" music video, with the revenue from it being donated to Yayasan Kebajikan Negara Malaysia.
- Businesses were also encouraged to share their stories through the #kitasapotkita programme.
- and others.
5) Dettol
The company that is most popular for its antiseptic and cleaning products came up with a campaign to educate Malaysians on the truth and myths surrounding the COVID-19 pandemic. What the company did:- Ensure that Malaysian's received the correct messages about COVID-19
- Sharing guides on the correct ways of using hand sanitisers and educational videos on COVID-19 under their #HygieneStartsWithYou campaign
- Organise a contest encouraging Malaysians to show off their best hand washing method in a fun way using Tik Tok.
Other companies that made it to the list were U Mobile, Unifi, Gardenia, Shopee and Grab. The five companies that recieved special mentions were Nestle, Watsons, Ayam Brand, McDonalds and Lifebuoy.
You can check out the full list and the contributions by these brands here.
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