A graphic designer would tell you that all the elements of an image are important, down to the spacing and the font.

This is a perfect example of that.

Umm, what?

A billboard along the PLUS Highway has become a 'butt' of all jokes recently due to its font choice.

Twitter user @FadzilahMamat recently shared a photo of the billboard that gave out a message it probably didn't intend to.

The coffee advertisement, which was supposed to say “Aroma panggang yang memikat” (a seductive roasted aroma) now reads "Aroma punggung (butt) yang memikat”, no thanks to the font.

Yeah, we don't want our coffee to smell like butt, thanks.

Check out the billboard below:

Whoever design this, we need to talk about the font selection. pic.twitter.com/1pMSwaWwPi
— Fadzilah Mamat (@FadzilahMamat) December 15, 2020

Of course, netizens were quick to point out the unfortunate design:

aroma punggung yang memikat! bahahaha
— Baba Yaga (@heavenchoc) December 15, 2020

Hahahahhahahahaha kan dah tergelak sampai terkentut nia ha
— Pak Ngah Shamsul (@shamsul__kamal) December 15, 2020

org yg design iklan ni: pic.twitter.com/9EsUBfwCem
— hafiz (@cygaraga) December 15, 2020

Hahahahah..I cannot *clutch my tummy laughing hard ???
— kopiOLatte (@BNrisotto) December 15, 2020

Thats how they create attention..kalau tidak, motorist x pandang...reverse phycology?
— izma (@ezz12166731) December 16, 2020

He probably having a laugh too right now
— Enigma (@_MyNameIsMrEko) December 15, 2020

But hey, like they say; bad publicity is still publicity.

At least the billboard is doing its job, right?

Say What? Font On Billboard Makes Ad Sound Unintentionally Gross

Umm, what?