TLDR
- The Malaysian government has launched the ‘Bangun KL’ initiative to encourage people to enter the capital earlier in an effort to reduce peak-hour congestion.
- The initiative includes a collaboration with Zus Coffee, which offers discounted drinks between 7 AM and 8 AM through its mobile application.
- However, many Malaysians have questioned the effectiveness of the initiative and suggested that the government instead focus on work-from-home options and better public transport.
The Malaysian government has just announced a new initiative aimed at encouraging people to enter the capital earlier to reduce peak-hour congestion.
The ‘Bangun KL: Ke Arah Kuala Lumpur Yang Lebih Sejahtera’ initiative focuses on behavioural change through incentives and cross-sector collaboration to address traffic challenges more holistically.
Image Credit: Kosmo!
In a report by BERNAMA, Minister in the Prime Minister’s Department (Federal Territories) Hannah Yeoh said that Bangun KL is not merely a slogan, but an effort to change how the city moves every morning.
“We cannot remain comfortable with the old pattern where everyone travels at the same time and ends up stuck in traffic. Bangun KL is about redistributing the morning rush to make it more balanced and humane,” she said.
As part of the initiative, which is being carried out in collaboration with Zus Coffee, 250 Zus Coffee outlets in Kuala Lumpur and Putrajaya will be offering discounted drinks to customers who make purchases between 7 AM and 8 AM through the brand’s mobile application.
Image Credit: Global Coffee Reports
Furthermore, Hannah added that Bangun KL is part of a long-term strategy to enhance urban living by promoting a better balance between working hours, health, and social well-being.
“How is this actually helping?”
However, the ‘Bangun KL’ initiative has raised many questions among Malaysians, as many people already leave their homes very early in the morning to get to work.
Additionally, some Malaysians could not help but point out how offering discounted drinks has anything to do with reducing traffic congestion.
Image Credit: X
“I leave my house at 6:30 AM every day, yet I still arrive at the office around 8 AM. The roads are already congested at that time. From Bukit Jalil to PJ, I’m supposedly able to reach there in 20 to 25 minutes if it’s not peak hour. Please don’t add to the congestion. The person who suggested this initiative is so out of touch,” said a user.
Image Credit: X
Meanwhile, some users called on the government to focus instead on WFH options and improved public transport.
Image Credit: X
Featured Image Credit: FMT, Pinterest
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