This Copywriter Challenged Himself to Create Different Print Ads Every Day for A Year

How do you become great at what you’re good at? Often times, the answer would be "with lots of experience and practice", just like the saying “practice makes perfect”. This was the case for one copywriter. Meet Solomon Tsitsuashvil, who hails from Georgia (the country, not to be confused with a place in the US). He claims to be a “marketer by day and copywriter by night”. Challenging himself to be the best copywriter and to hone his skill, he started a Facebook page called Solomon Copy Shop. Every day, he would focus on a brand and create a new, kooky print ad, which he will then post on his Facebook.

His challenge kicked off on September 4^th, 2016 with this very photo:

After browsing through his works, there's only one word we could use to describe it – brilliant. He uses minimal design in his print ad, allowing his copy to stand out. Among the brands he has featured are Tiffany & Co., Levi's, Ikea, and Airbnb. His ability to be short, sharp, and witty with only a few words truly impressed us. Here are a few of our favourites so far:

Solomon's almost half way through his journey, so be sure to follow his Facebook page to get daily updates. All the best, Solomon! You're on your way to conquer the world with your eloquent words! The pen after all, is mightier than the sword.