LINE FRIENDS X NewJeans Pop-Up Store Now Open in 1Utama

It seems like all the brands can’t get enough of NewJeans! ICYMI, McDonalds currently has an ongoing collaboration with the K-pop girl group which includes standees, meal packaging with a special logo and more. They have also collaborated with other huge brands such as Levi’s, Coca-Cola, and LG Electronics.

All the members have also became ambassadors for different fashion and beauty brands: Hanni for Gucci and Armani Beauty, Hyein for Louis Vuitton, Danielle for Burberry and YSL Beauty, Minji for Chanel Korea, and Haerin for Dior. Now, NewJeans has collaborated with LINE FRIENDS for an exclusive pop-up store.

The store will be available for Bunnies to check out at 1 Utama Shopping Centre, 1st Floor Highstreet (in front of Parkson) from 21 September to 21 December. That is a total of three months for you to visit the store and it will be open every day from 10.00 am to 10.00 pm.

Prepare your wallets, Bunnies, because there will be a treasure trove of over 400 limited edition must-have items, headlined by the captivating "bunini", an exciting combination of NewJeans’ beloved bunny symbol (Tokki) and popular “minini” IP from LINE FRIENDS, as well as The Powerpuff Girls-inspired official merchandise. This will include plushies, photocards, and phone accessories.

There are also freebies to look forward to:

Spend RM200 + share on your IG/TikTok (tag @1Utama and hashtag #1Utama #NewJeans) and receive a Powerpuff Girls paper doll (21-30 Sept)
Spend RM150 and get a bunini photo card (from 21 Sept onwards)

Spend RM400 and claim a Powerpuff Girls mini fan (from 21 Oct onwards)

We've been to the store and if you're curious, here's what it looks like and what you can expect to find:

@rojakdaily.my
NewJeans x Play Line Friends now in 1 Utama. Get exclusive merchandise from 21 Sep to 21 Dec with more stocks coming in each month.
♬ Cookie - NewJeans

The collaboration has landed and will also be hitting other cities:

Central World, Bangkok, Thailand: 2nd September – 1st October 2023
Orchard Central, Singapore: 15th September – 23rd November 2023
SM Megamall, Metro Manila, The Philippines: 23rd September – 23rd December 2023

The images are what the Line Friends Flagship Store in Gangnam, South Korea looked like so fingers crossed that it will be even half as cool as this. If you can’t make it to the store or live outside KL, you can also check out NewJeans’ merch at this Shopee store.

What’s your ETA? *winks*

Image credit: @store_linefriends, facebook.com/1Utama