How Matcha Became Everyone’s Favourite Morning Ritual & Why the Craze Isn’t Slowing Down Anytime Soon

Remember when everyone was obsessed with dalgona coffee during the pandemic? Fast forward a few years, and matcha seems to have taken over.

It’s everywhere. Your favourite café suddenly has an entire matcha menu. TikTok is filled with aesthetic morning routines featuring those bright green drinks. Even people who used to swear by iced americanos are now discussing ceremonial-grade matcha as if they’ve been drinking it their whole lives.

Somewhere along the way, matcha became more than just another café order. It became a lifestyle.

Maybe it’s the slower process of making it. Maybe it’s the calming ritual. Or perhaps it’s because whisking your own matcha somehow feels more satisfying than pressing a button on a coffee machine.

Whatever the reason, one thing is clear: the matcha craze isn’t going anywhere anytime soon.

Of course, if you’ve ever tried making matcha at home, you’ll quickly realise there’s more to it than simply buying the powder.

Lumpy matcha? Nobody wants that.

That’s why most matcha lovers reach for a bamboo whisk instead of a regular spoon. The whisk helps create the smooth, frothy texture you’d normally get at a café, while a sieve removes clumps before you start mixing. Even the whisk holder serves a purpose, it helps the bamboo whisk maintain its shape after every use, allowing it to last longer.

Rather than hunting for each item separately, a 7-Piece Japanese Matcha Starter Set includes all the essentials in one kit, making it an easy starting point whether you’re trying matcha for the first time or looking to upgrade your morning routine.

At the end of the day, the appeal of matcha isn’t just about the drink itself. It’s about the ritual. Taking a few extra minutes to whisk, pour, and slow down before the day begins.

In a world where everything moves so quickly, maybe that’s exactly why the matcha craze shows no signs of slowing down.