If you were among the thousands of cat lovers who flocked to MITEC Kuala Lumpur for Kucing Expo 2025, chances are you didn’t miss the vibrant Royal Canin booth, and for good reason. The global pet nutrition brand made a memorable splash at Malaysia’s largest international cat expo, welcoming over 3,000 visitors across the three-day event from 3 to 5 October.

But this wasn’t just about cute cats and kibble. Royal Canin came with a mission: to champion its Start of Life initiative, a campaign dedicated to giving kittens the healthiest possible beginning through education, tailored nutrition, and veterinary care.

Image Credit: Royal Canin

“Every cat deserves the best start in life,” said Ms. Teh Meng Li, Market Head of Royal Canin Malaysia. 

“Kucing Expo gave us a wonderful opportunity to connect with pet owners, share the science behind our products, and promote responsible pet parenting — from portion control to regular vet visits.”

Learning made fun

Royal Canin’s booth was more than just a display, it was an experience. Upon arrival, guests received a Stamp Card that guided them through three interactive stations, each designed to educate and entertain. Completing the circuit earned visitors exclusive Royal Canin-themed gifts, turning learning into a rewarding adventure.

Image Credit: Royal Canin

Here’s what visitors explored:

• Kitten’s First Year Journey Station: A visual walkthrough of kittenhood, showing how our furry friends grow and change in their first 12 months.
• Royal Canin Kibble Station: A hands-on game that challenged guests to portion out the right amount of food, a fun way to learn about healthy feeding habits and the benefits of mixing wet and dry food.
• LIP Station: Ever heard of Low Indigestible Proteins? This station broke down the science behind Royal Canin’s highly digestible formulas, explaining how they support brain and organ development.

Wellness first

In line with its commitment to lifelong pet health, Royal Canin also spotlighted its Take Your Pet To The Vet initiative. Visitors could chat with professionals at dedicated Vet Consultation Booths and even redeem RM30 healthcare vouchers through the Royal Canin Club loyalty programme, a thoughtful nudge toward regular vet checkups.

Image Credit: Royal Canin

Purr-fect photo ops & shopping

Of course, no expo is complete without a little fun. The Purr-fect Moments Zone offered a whimsical photo spot inspired by a cat tree, perfect for snapping Instagram-worthy shots. And for those looking to stock up on premium pet food, the booth’s product station had everything from kitten formulas to adult cat nutrition, all tailored to your feline’s unique needs.

Royal Canin’s presence at Kucing Expo 2025 wasn’t just about showcasing products, it was about building a community of informed, responsible pet owners. Through science, engagement, and a touch of playfulness, the brand continues to raise the bar for pet care in Malaysia.

For more information about Royal Canin Malaysia’s Start of Life initiative and additional product information, sign up to Royal Canin Club, their loyalty programme here or visit their website, or call them at +603 7492 0188.