Who says shopping can’t save the planet? Premium Outlets Malaysia is flipping the script with its first-ever conscious consumption campaign, Sustainable Rewards, a three-month initiative that blends eco-friendly perks, hands-on workshops, and circular fashion with the thrill of retail therapy.
Launched at Genting Highlands Premium Outlets and Johor Premium Outlets, the campaign is more than just a feel-good tagline. It’s a full-on movement to make sustainability part of everyday shopping, while giving back to local communities and the environment.
Retail with a purpose
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From EV-charging rewards and upcycled denim tote bags to planting workshops and recycling programmes, Sustainable Rewards is designed to make going green feel good and look good too.
Image Credit: Rojak Daily, Premium Outlets
“Retail spaces today need to reflect the evolving priorities of our communities,” said Jean Marie Pin Harry, President and COO of Genting Simon Sdn. Bhd. “Sustainability is no longer a niche, it’s reshaping how Malaysians shop, travel, and live.”
Green mobility meets designer deals
At Johor Premium Outlets, shoppers can plug in at one of the largest multi-generational EV charging hubs in the region, complete with Southeast Asia’s first 1MW fast charger and an EV Bus Hub.
Image Credit: Premium Outlets
Meanwhile, Genting Highlands Premium Outlets offers more than just shopping in the clouds, it’s also a gateway to one of the world’s oldest tropical rainforests, where visitors can join Genting Nature Adventures to spot wild Siamangs and endangered pitcher plants.
Highlights you don’t want to miss
1. Shop with Intention, Grow with Purpose
- Genting Highlands Premium Outlets
- 15 August – 14 September 2025
- Spend RM500 in a single receipt and join a hands-on planting workshop at Centre Court (Fri–Sun, 10 am–6 pm). Take your plant home or contribute to the Green Wall, which will be transplanted to the forest to support habitat restoration.
2. Charge, Shop & Get Rewarded
- Johor Premium Outlets
- 15 August – 14 September 2025
- Charge your EV, spend RM800 in up to two receipts, and receive a RM50 Premium Outlets Gift Voucher.
3. Recycle & Be Rewarded
- Both Outlets
- Sneakers Collection: 15 Sept – 31 Oct 2025, Garments Collection: 1 – 30 Nov 2025
- Bring in pre-loved sneakers or garments to participating stores and enjoy exclusive deals from brands like Nike, Puma, Mango, Sacoor, and more.
4. Upcycled Tote Bag Redemption
- Both Outlets
- 1 Oct – 30 Nov 2025
- Spend RM1,000 in up to two receipts and redeem a stylish upcycled denim tote bag, made in collaboration with Kloth Cares.
A greener way to shop
Image Credit: Rojak Daily
With Sustainable Rewards, Premium Outlets Malaysia proves that sustainability doesn’t have to be boring or complicated. It can be stylish, rewarding, and even fun.
Whether you’re planting a tree, recycling your old kicks, or just charging your EV while hunting for deals, this campaign invites Malaysians to shop with heart and with purpose.
For full campaign details, visit the Events page here.
Featured Image Credit: Rojak Daily, Premium Outlets
