Iconic Singer M. Nasir Takes Over WONDA COFFEE Billboards in Klang Valley, Says It's His Favourite Drink

In the ad featuring M. Nasir, WONDA writes, “KOPI WONDA kegemaran M. Nasir. Pilihan sebenar Lagenda Muzik Malaysia” (“WONDA COFFEE is M. Nasir’s favourite. The real choice of Malaysia’s Music Legend”), along with his signature.

It’s a creative nod that plays with timing, visibility, and brand voice, making it a standout example of brand playfulness done right. No complicated gimmicks or clutter—just the familiar face of Dato’ M. Nasir, a clean layout, and a witty twist in the copy that gets people sharing. Sometimes, that’s all it takes to get the internet buzzing or at least spark a few grins on the morning commute.

This approach has clearly resonated with the public as the simplicity and cleverness of the campaign have made it a talking point online.

In a world where advertising often feels cluttered with complicated gimmicks and flashy edits, WONDA COFFEE has taken a refreshing approach with the billboard campaign featuring Dato’ M. Nasir.

And if you’re wondering whether Dato’ M. Nasir actually drinks WONDA… well, word on the street is that yes, he does!