Starting today (8 March) hit up any La Juiceria outlet and you can request for a free sanitary pad in the month of March.

The promotion was made in partnership with Laurier and in conjunction with International Women's Day. The Bloody Strong Women campaign aims to raise awareness of period poverty and promote education on menstrual health.

Period poverty refers to the lack of access to menstrual products, sanitation facilities, and adequate education that often affects impoverished groups.

There are 10 La Juiceria Superfoods Cafes that you can claim your free sanitary pads from around the Klang Valley. Additionally, two of 2 Superfoods outlets will feature a permanent pads dispenser in their toilets, i.e., the one in TTDI and SS18 Subang.

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The campaign also seeks to end the stigma against menstruation and normalize the discourse around the subject.