When it comes to snacking, few names are as familiar to Malaysians as Tai Sun. With nearly six decades of expertise, the homegrown snack maker is shaking things up with a vibrant new nut range designed to bring personality and flavour to every bite.

Say hello to Chilli Peanut Crackers, Samba Mix, Deluxe Mix and Satay Broad Beans, four bold flavours designed to match every mood. Whether you’re chilling with friends, hustling through your day or just craving a spicy kick, Tai Sun’s latest campaign “Nuts For Every Vibe. For Real” means that there’s a nut for every moment.

Image Credit: Tai Sun

“Snacking should be fun, creative and full of personality,” says Esther Loo, third-generation member of the Tai Sun family and Head of Sales and Marketing for Malaysia and Singapore. 

“With this new range, we wanted to give Malaysians more ways to enjoy nuts — whether they’re catching up with friends, on the go or simply craving a flavour-packed pick-me-up.”

Where craft meets crunch

Each pack tells a uniquely Malaysian flavour story. The Samba Mix brings a fiery kick of chilli and spices, while Satay Broad Beans deliver a comforting crunch reminiscent of street-side satay stalls. Premium nuts and legumes form the base, but it’s the bold seasoning and vibrant packaging that make this range stand out.

The new look is all about modern convenience: resealable freshness, eye-catching colours and a sleek design that fits effortlessly into today’s on-the-go lifestyle.

Image Credit: Tai Sun

Whether tossed into a gym bag, perched on a desk or shared during a road trip, Tai Sun makes snacking stylish.

A sweet collaboration for the holidays

To celebrate the launch, Tai Sun teamed up with artisanal chocolatier Cocoraw for an exclusive workshop at Kedai Coklat, exploring how nuts can go beyond traditional snacking into chocolate infusions, dessert toppings and festive recipes.

“People no longer snack just to satisfy hunger; snacking today is a way we connect, share and express who we are,” Esther explains. 

“That’s the spirit behind 'Nuts For Every Vibe. For Real' and through our collaboration with Cocoraw, we wanted to bring that energy to life.”

Cocoraw co-founder Lee See Pin adds, “We’ve always believed in celebrating Malaysian flavours in unexpected ways. Tai Sun’s bold new nut range pairs beautifully with our handcrafted chocolate."

"Together, we wanted to show that local brands can collaborate to create something truly exciting for Malaysian taste buds.”

The partnership has given birth to the Tai Sun x Cocoraw Limited Edition Chocolate Collection, available until 31 January, 2026. Expect playful names and bold flavours: Hot Tea Nugget, Delulu Gem, Hot Take Florentine and Soft Launch Stick, each combining crunch, cocoa and pure personality. Perfect for gifting, sharing or keeping all to yourself.

Image Credit: Tai Sun

Tai Sun’s new nut range is now available at major supermarkets, convenience stores and online retailers nationwide. For the festive chocolate collab, head to Tai Sun or Cocoraw on Instagram for details.

Featured Image Credit: Tai Sun