Immerse Yourself in the Joy of The Euros at adidas Malaysia's UEFA EURO 2024 Pop Up at Sunway Pyramid

With the arrival of UEFA EURO 2024, adidas Malaysia is bringing the excitement of the game to life with exclusive merchandise and a series of engaging on-ground experiences. During this season, fans can get their hands on the latest adidas UEFA EURO 2024 jerseys, adidas F50 boots, and the UEFA EURO 2024 official match ball - FUSSBALLLIEBE, at various pop ups across Klang Valley.

From 1 July 2024 to 14 July 2024, adidas Malaysia closes off this iconic football moment with their largest pop up for this season at Sunway Pyramid, transforming the exhilaration of the UEFA EURO 2024 into memorable football-themed activities. On-ground, fans will also have the opportunity to purchase their favourite UEFA EURO 2024 jersey with the adidas F50 football boots also being available.

UEFA EURO 2024 Jerseys - reimagining both traditional and modern identity

Representing teams like Belgium, Germany, Italy and Spain, each UEFA EURO 2024 kit blends traditional elements with modern design. These jerseys are crafted with HEAT.RDY or AEROREADY technology to keep players comfortable and performing at their best. Featuring bold new looks, they are a symbol of hope and unity, perfect for both the stands and the streets.

adidas reintroduces the iconic F50 with new iterations - F50 Elite Laced and F50 Elite Laceless. Featuring Sprintframe 360, a specifically designed soleplate built to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.

Catch the FUSSBALLLIEBE, the Official Match Ball for UEFA EURO 2024. FUSSBALLLIEBE is specially engineered for greater speed and accuracy in play. Its PRECISIONSHELL 20-piece panel shape and strategically placed deboss grooves on the ball’s outer shell were meticulously researched and tested both in the lab and on pitch to control the airflow over the ball for maximum precision. The outer shell is supported by the groundbreaking CTR-CORE within the ball, which is designed for accuracy and consistency, supporting fast, precise play with maximum shape and air retention.

Its design reflects the energy of the game. The use of bold red, blue, green and orange celebrates both the vibrance that the competing nations bring to the tournament and the pure simplicity of football that attracts so much love from fans around the world. Illustrations of each of the tournament’s stadiums appear on the ball alongside the name of each host city.

This is also the first Official Match Ball produced for the UEFA European Football ChampionshipTM tournament that incorporates adidas Connected Ball Technology, enabling match officials to make accurate decisions faster.

Interactive activities

This final event aims to celebrate the passion and enjoyment fans have for the beautiful game as fans will have the chance to participate in a variety of activities, including a PlayStation gaming zone, instant photo booth as well as an interactive FootGolf area. These events are tailored to engage and delight football enthusiasts of all ages.

Date: 1 July 2024 to 14 July 2024

​Venue: Ground Floor, Water Feature, Sunway Pyramid

Jerseys Purchase: Buy any adidas UEFA EURO 2024 jerseys for Germany, Spain, Belgium, Italy, Scotland, or Sweden and add namesets for Germany, Spain, Belgium, and Italy for RM99. Namesets can be heat-pressed at the adidas Brand Center in Sunway Pyramid, while stocks last.

Discount Voucher: Each UEFA EURO 2024 jersey purchase includes a 20% discount voucher for the next in-store purchase, while stocks last.

Complete Gear: Purchase adidas F50 football boots, the UEFA EURO 2024 Official Matchball - FUSSBALLLIEBE and enamel pins to personalise your UEFA EURO 2024 look

Football themed activities: Enjoy access to the PlayStation 5 gaming zone, instant photo booth and test your shoot-out skills at the FootGolf area.

Besides the fun activities, there's also a popcorn and cotton candy stall which is free for everyone!

For latest news on adidas, please visit their website and stay tuned to their socials channels such as Facebook and Instagram for further updates.

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Featured Image Credit: adidas Malaysia